Reformulations

collages assembled from hand-cut pieces of pseudoscientific and pseudospiritual magazine ads with titles from adspeak
Artwork

Reformulations

2010–2012
hand-cut magazine collages assembled on Arches Aquarelle archival watercolor paper, archival adhesive
10 H × 7 W in (25.4 H × 17.78 W cm) each
series of 106

Reformulations examines pseudo-scientific and pseudo-spiritual tropes in health, beauty, fashion and lifestyle advertising. Didactic diagrams, scientific illustrations and allusions to nature come together with seductive smudges, ecstatic splashes and sugary drips. Titles for the series are taken from the adspeak in the magazine sources and include aspirational language that conflates science, technology, magic, and salvation with phrases like:

  • Bionic Acid
  • Create A New Future
  • Evolution Of Smooth
  • Optical Manipulators
  • Say The Magic Word
  • The Science Of Awesome
  • Effortlessly Erasing Mistakes
  • Instant Illumination
  • Pixel-Precise
  • Synergistic Power
  • Dramatic Rebirth

Reformulations examines pseudo-scientific and pseudo-spiritual tropes in health, beauty, fashion and lifestyle advertising. Didactic diagrams, scientific illustrations and allusions to nature come together with seductive smudges, ecstatic splashes and sugary drips. Titles for the series are taken from the adspeak in the magazine sources and include aspirational language that conflates science, technology, magic, and salvation with phrases like:

  • Bionic Acid
  • Create A New Future
  • Evolution Of Smooth
  • Optical Manipulators
  • Say The Magic Word
  • The Science Of Awesome
  • Effortlessly Erasing Mistakes
  • Instant Illumination
  • Pixel-Precise
  • Synergistic Power
  • Dramatic Rebirth
Lenscratch

…Taking a captivating approach, Splan puts the viewer on edge by questioning current media ideologies related to medical science…

Vermont Studio Center
Jerome Foundation
Tofte Lake Center
Nicolaysen Art Museum
Byrdcliffe

Exhibitions include Nicolaysen Art Museum

Project support provided by Vermont Studio Center Artist Residency Grant, Tofte Lake Center Emerging Artists Program/Jerome Foundation Fellowship